The mission of Young Americans for Liberty is to train, educate, and mobilize youth activists committed to "winning on principle." The Winning on Principle Newsletter is designed to clearly articulate effective strategies, tactics, and ideas that you can use on campus or on a campaign. Our goal is to equip principled, pro-liberty activists with practical political knowledge, so you know how to win with our principled message. YAL's Executive Director, Jeff Frazee, and Year of Youth Project Director, Jared Fuller, will share with you a new lesson from campaign experts and professional activists who have dedicated their lives to the political process. If you truly believe in our shared cause of liberty, you owe it to our philosophy to learn how to win. Please sign up for Year of Youth, join YAL in support of this mission, and make a contribution to advance this cause. |
Newsletter issue archives
BEATING THE PARTY MACHINE AT ITS OWN GAME
BE A PARTY ANIMAL WITHOUT THE HANGOVER
by DAVID WILLIAMS
In this issue, David Williams, the Republican Liberty Caucus Chairman for North Carolina, explains how you can be effective within the party. Winning on Principle is not only possible in the party structure, but also much easier than you might think.
Read the full newsletter here.
POLITALKING: PITCHING FREEDOM POLITICALLY
TAILORING YOUR MESSAGE TO WIN
by JACK HUNTER
In this issue Jack Hunter (aka The Southern Avenger) explains how to talk to "conservatives" that fundamentally think they agree with the principles of liberty, but they just haven't made the connection between freedom, prosperity, and peace.
Read the full newsletter here.
WINNING (AND LOSING) ON MISTAKES
HANDLING CAMPAIGN DOWNFALLS & PITFALLS
by KIRK SHELLY
In politics it's no surprise that everyone makes mistakes. Every candidate, campaign manager, or staffer slips up at least once on the campaign trail. The good news is that your opposition makes just as many mistakes, if not more, than you.
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SO YOU WANT TO RUN FOR OFFICE?
SELLING YOU ISN'T SELLING YOUR SOUL - IT'S CALLED WINNING
by MATT ROBBINS
So you want to run for office - do you have what it takes? More importantly, do you even know what it takes? Running for office is not for everyone. Here's the deal - anybody can sell the message, but not everybody can sell themselves.
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THE REAL NATURE OF POLITICS - Part II
THE ADJUDICATION OF POWER
by MIKE ROTHFELD
In part 2 of The Real Nature of Politics, Mike Rothfeld completes this lesson in power politics. How do you hold politicians' feet to the fire and prevent the good guys from selling out?
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THE REAL NATURE OF POLITICS - Part I
THE ADJUDICATION OF POWER
by MIKE ROTHFELD
Forget everything you think you know about politics and prepare to question your outlook towards government power. In this issue, Mike Rothfeld bluntly explains The Real Nature of Politics.
Read the full newsletter here.
A YOUNG GUN'S GUIDE TO SEEKING OFFICE
TO RUN OR NOT TO RUN, THAT IS THE QUESTION
by TOM MURRY
Learn a few lessons from a young gun who ran for office... and won. Tom Murry demonstrates that your age doesn't matter when you have the knowledge to win on principle.
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FUNDRAISING FOR FREEDOM
FREEDOM ISN'T FREE
by DAVID HOYT
You can't run your YAL group on your parents credit card forever, much less run a campaign. David Hoyt explains 10 surefire steps to fundraise for freedom.
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MARKETING OUR WINNING MESSAGE
PREACHING THE PHILOSOPHY OF LIBERTY
by CHRISTOPHER DOSS
Liberty's message is straightforward, but how we communicate it is often far from clear. Chris Doss reminds us it's not only what you say, but how you say it.
Read the full newsletter here.
FINDING CANDIDATES FOR LIBERTY
WINNING WITHOUT COMPROMISE
by AARON BITERMAN
In Issue #2, Aaron Biterman addresses what we often ignore: Just because a candidate is right on principle, it does not mean that they are a winning candidate.
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RAND PAUL'S MOMENT
DECONSTRUCTING RAND'S NATIONAL DEBUT
by DON RASMUSSEN
A breakdown of Rand Paul's encounter with the liberal media establishment, and how liberty candidates should handle these situations more effectively in the future.
Read the full newsletter here.
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