Americans LOVE this about Michele Bachmann:
To understand why presidential candidate Michele Bachmann has surged in Iowa, watch when she is handed a baby. On a recent stop here, she took off her bracelet, dangled it before the infant and cradled him while he teethed on the pearls.
During another campaign appearance, Ms. Bachmann climbed down from the stage to take the hands of a woman who asked a question, holding them as she answered. Meeting a teenager with Down syndrome, the Minnesota congresswoman swept him up in a hug, then signed his T-shirt.
Americans are very warm people. We eat this stuff up like a college student eats undercooked ramen noodles. If you want another example, take a very close look at the difference between Bush (Sr.) and Bill Clinton when they answer this woman's question during a presidential debate:
Note within the first five seconds of the video, George Bush is checking his watch while the lady is beginning to ask her question. Throughout his answer, he rambles, looks around nervously, and then condescendingly lectures the questioner. He appears cold, disinterested, and uncaring.
Then observe the incredible contrast Bill Clinton makes with his answer. He walks up as close as he can to the questioner, looks her in the eyes and asks her to repeat how she's personally been affected by the issue she raises. Maintaining perfect eye contact and really talking to her like a human being, Clinton explains how he's also been affected by it and how he would specifically work to change it as president.
THIS is how you win elections because it's how you win hearts and minds.