A Learning Moment: Deconstructing Rand's National Debut
If you have followed me for some time then you know that what drives me is arming the freedom movement with the tools, skills, and experience necessary to drive political success. That is one of the reasons that this is such an exciting moment.
The Rand Paul primary campaign has been an exercise in message discipline, image control, and managerial competence that should be broadly admired and studied within the movement. It also makes the last week somewhat puzzling, but does provide some important lessons for aspiring political strategists and campaign staffers.
Item one: The Victory Party
There are important principles in political event planning. One is “Never book a room you can’t fill.” Another is “Never miss an opportunity to use visuals to re-enforce your campaign narrative.” Related to the second is “Never contradict your desired narrative.”
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