Grassroots Campaign School
The Leadership Institute's activist School is their entry-level program to teach you proven organizational and communication techniques. You will learn both how to build a grassroots organization and the tactics for successful grassroots lobbying. The school is suitable for novice activists.
1 or 2 day formats available, $100-$150 (meals included)
Ideal attendees for the Activist School are center-right public policy organization staff, conservative individuals or groups working on ballot initiatives, propositions, or referenda, or those interested in volunteering or working for a conservative candidate, cause, or issue at the local or state level.
Lectures given in the one day school are:
- Imperatives of Leadership
- Developing a Persuasive Message
- Recruiting and Motivating Volunteers
- Building Coalitions
- Grassroots Lobbying
- Petition Drives
- Fundraising-Direct Mail
- Earned/Paid Media
A second day adds these additional lectures:
- Designing Direct Mail
- Effective Debate Techniques
- Door-to-Door
- Learning How to Table
- Basics of Field Organizing
- Developing Collateral
- Handling Negative Information
- Developing a Winning Message
For details and questions, contact William Doss here.
Social Networks for YAL