
Attendee Information:
Dress-
While attending the 2009 YAL National Convention you should plan on a "Business Casual" environment. Slacks and a polo or shirt for the guys and dress or khakis for the girls. That is to stay, steer clear of the jeans, baseball caps, tube tops, and t-shirts.
Lodging-
As for the lodging, the Leadership Institute will provide dorm-style lodging with bunk beds. Keep this in mind when you are packing and refrain from bringing your entire bedroom. Adequate clothing, toiletries, a towel, spending money if you go out, and whatever other essentials you would bring on a weekend trip.
Travel-
Finally, if you have not already done so, please make your travel arrangements immediately. Please plan to arrive at the Leadership Institute before 6pm ET on Thursday, July 30th and depart after 6pm on Sunday, August 2nd (Monday morning suggested). Lodging is provided Thursday through Monday morning.
The Leadership Institute's physical address is 1101 N. Highland Street Arlington, VA 22201. You are responsible for your transportation to and from the Leadership Institute building.
Itinerary
| Day | Date | Time | Lecture |
| Thursday | July 30th | 8:00 AM | Attendees Arrive at Leadership Institute |
| 7:00 PM | Roof-top Kickoff Reception | ||
| Friday | July 31st | 9:00 AM | Breakfast |
| 9:30 AM | Introduction to Convention | ||
| 9:45 AM | Overview of Leadership Institute | ||
| 10:00 AM | Building Your YAL Chapter -- Chapter Plan Overview | ||
| 11:00 AM | Membership Recruitment | ||
| 12:00 PM | Lunch | ||
| 1:00 PM | How to Host a Successful Event | ||
| 2:00 PM | Taking Effective Pictures and Video | ||
| 3:00 PM | Break | ||
| 3:15 PM | Literature Layout and Design | ||
| 4:00 PM | Leadership Development | ||
| 4:45 PM | Guerilla Activism | ||
| 5:45 PM | Activism Project -- Assignment Overview | ||
| 6:00 PM | Dinner and Activism Planning | ||
| Saturday | August 1st | 9:00 AM | Breakfast |
| 9:30 AM | Activism Project | ||
| 1:00 PM | Lunch | ||
| 2:00 PM | Activism Project -- Present and Review | ||
| 3:45 PM | Break | ||
| 4:00 PM | Generating Media and Media Relations | ||
| 5:00 PM | Writing an Effective Press Release | ||
| 5:30 PM | Writing a Press Release Assignment | ||
| 6:00 PM | Dinner and Activism Awards | ||
| Sunday | August 2nd | 9:30 AM | Breakfast |
| 10:00 AM | Developing Campaign Message and Strategy | ||
| 11:00 AM | Campaign Structure and Organizations | ||
| 11:30 AM | Breaking Down Your District / Voter ID | ||
| 12:30 PM | Lunch | ||
| 1:30 PM | Building a Fundraising Machine | ||
| 2:30 PM | Writing Effective Direct Mail | ||
| 2:45 PM | Candidate Development | ||
| 3:45 PM | Get Out The Vote (GOTV) | ||
| 4:30 PM | The Real Nature of Politics | ||
| 5:30 PM | Dinner | ||











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