It's the first week of school for colleges on the West Coast, so I wanted to post a reminder on the importance of holding a solid informational meeting:
In addition to preparing an excellent recruitment strategy and a calendar of events, take the time to plan out your informational meeting. It is often under-accentuated, but plays a key role in determining the presence your club will have on campus that year. A well thought out informational meeting can enhance your recruitment efforts, whereas a weak meeting can render them completely pointless. You do, after all, only get one chance to make a first impression.
Lucky for you, though, the informational meeting is a straightforward, uncomplicated event.
To get your meeting underway, you are already on the way to success by simply planning something. I cannot even begin to recount the number of new clubs I considered joining but left immediately because the president would try to improvise their first meeting of the year. It is unprofessional and usually relatively obvious that you did not take the time to prepare.