Tabling. It's not an entirely glamorous word, but it's an oft-spoken one if you're a student-run organization at the largest private university in the United States. Tabling is more than just sitting at a table with a few pamphlets, however; it’s a key tool we at New York University use to increase our chapter’s membership, market our brand, and demonstrate our presence on campus. So, how can tabling help you and your YAL chapter? We’ve put together a few tips to get the most out of your tabling events.
Tip #1: “Location, Location, Location!”
Real estate is necessary to table, but prime real estate is what you really want to go after. Find a spot on campus that is guaranteed to have heavy foot traffic, but also one that is known for being a space where students spend free time. Setting up outside of a major academic building might get you plenty of passersby, and that’s great if all you’re trying to do is be seen, but hopefully if you’re tabling properly you’ll also be there to speak with people and spread a message.
At NYU we try to set up at the top of the stairs of the Kimmel Center for Student Life, the building which houses study rooms, a dining hall, and lounges where our peers regularly spend their leisure time in between classes and the library. This gives us the opportunity to see people that actually have a minute to stop and talk, and aren’t just an unwanted interrupting as they’re trying to get from Point A to Point B.